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Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. Though the idea of animal testing might appear trivial, testing is not as simple as smearing cold cream or lip gloss about the face of your rabbit. Animals found in laboratory testing, often go through extremely painful experiments and millions die every year. Those that survive the experiments do not get set free, instead they are euthanized. In cosmetic animal testing; rabbits, guinea pigs, mice and rats are commonly used. Tests are performed on finished products and individual ingredients to look for the products degree of toxicity and capacity to cause eye or skin irritations, allergies and other harmful effects.