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As any first-year econ student will explain, there's 2 disciplines in economics - microeconomics and macroeconomics. And they hate the other. As the U.S. Congress prepares to decrease the hammer around the financial services industry, here are the forces which can be butting heads and why it is simply now that they've chose to accomplish that. Microeconomics will be the area that business students gravitate towards. Profit maximization could be the mantra, with marginal costs and fixed costs optimized to create businesses just as much money as you can. Microeconomics compares the world through the eyes of the CEO, who looks to perform laptop computer for his company - earn more income and deliver value. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses.