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The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members. 9. Their emotional appeal It is clear that these two perspectives are going to draw swords against the other frequently. Although most people agree that efficient financial markets are best for everyone, the steps that government have to take to have there often run counter for the microeconomic interests of business. Sometimes a merger should be blocked to foster competition. Sometimes disclosures must be legislated to ensure consumers will make informed decisions. And sometimes certain activities should be regulated or prohibited to ensure that some are certainly not financially harmed by others. Of course, you will not locate a tobacco addict in the same dank alley as a crazed crack junkie at 3:00 am aiming to score his newest fix because cigarettes can easily be bought for most grocery stores and so are perfectly legal. Then again... once the craving hits, as with every other substance abuser, one does what you must!