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9. Their emotional appeal 9. Their emotional appeal 1. Usually, the software program produced en masse that one finds available in the market are created with multiple needs or generic requirements at heart. However, specialized programs are the types varieties of software which were built with extremely detailed specifications given by the customer. In fact, these programs are so specialized that they are just for any particular one particular purpose of that particular particular company. Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition.