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Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. Physical fitness to be sure it today is miles where it began. It began as simply survival then become preparation for war then began some very early competitive sports. Later it became philosophical since the body was admired for the beauty and strength. For a brief time, the main objective turned returning to preparation for war and then it looked to a medical standpoint because important things about fitness and health came to light. Then we became sedentary and begun to recognize the requirement of physical fitness in other ways. Thoughts nonetheless turned returning to competitive sports and, in the next few centuries, evolved into the current day revolution that people see and hear a great deal about. Physical fitness has evolved in the centuries from basic survival to health awareness. 1. The attractiveness of the person 1. The attractiveness of the person