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However, it's not all good news for those those who are always researching the future searching for the subsequent best thing rather than experiencing and enjoying the present. Although it doesn't appear to have the same negative effects on his or her health as the those who are constantly looking back, they will often stop as content given that they overlook what they've and take enogh time and energy to take advantage of the present. Because of this they too are apt to have a reduced standard of living. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses.