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Some people aren't capable of distinguishing the dental procedures called gingivectomy and gingivoplasty. These two words might sound alike, but you are two different terms. Gingivectomy is the procedure of surgically removing excess and infected gum tissues to market dental health, while gingivoplasty is the term for an activity wherein the gingiva is contoured or reshaped. Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department.