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After the emergence and proliferation of instant translation on Internet, the is anticipating something new and outstanding from translation service providers. Some new concepts and technologies are already adopted by professional translators during the last year or so to convey more precisely making use of their targeted audience. 1. The attractiveness of the person Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.