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8. Their relationship for the person which they are wanting to persuade Friends and colleagues gathered to applaud worthy winners across seven categories – and recognise the creativity and dedication which underpin the whole sector’s contribution to the economy, to society and to customers, staff and stakeholders. Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition.