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9. Their emotional appeal When looking at the number of ineffective anti-aging natual skin care products available on the market one has to not only consider the major cosmetics manufacturers, but on the wholesale skin care market too. It is using this market the many ?breakthroughs? come from, as new ingredients for decreasing the wrinkles in your skin are developed by companies outside of the cosmetics industry. Shampoo, lotion, toner, face cream and fluoride toothpaste - just a few of the many products which we use daily, and which may have been tested on animals. Thousands of services flood the cosmetics aisle every year. For most of these products, animal testing was used at some point in its research and development. Though animal testing in research and drug development still remains common practice, even scientists now agree that alternatives to animal testing can and may help the non-public care and cosmetics industry. Wondering the other ways exist to test products as opposed to animal testing? Alternative methods have been cheaper, safer and supply faster results. 2. How aggressive they are In September 2004 the EU implemented legislation that banned using over 1,000 chemicals of concern in personal care products. The prohibited chemicals were those known or strongly suspected of causing cancer, mutation, or birth defects. The EU ban has served being a wake-up demand many US companies who market a few overseas. In response some companies have replaced toxins in their goods, for example phthalates, parabens, and formaldehyde with non-toxic alternatives.