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British Glass is calling for seminar presentations, based on practical examples of large manufacturing businesses securing funding for improvement in energy efficiency and carbon reduction, for a one-day glass industry event in November 2017. 9. Their emotional appeal Some songwriters appear to think all they need to do in order towrite an excellent song, is show up with a good melody, and a good lyric - inaddition to rest will write itself. Nothing might be further through the truth.In my experience, you'll find nothing worse than a delightful melody and anexcellent lyric inside a badly thought out song. The essential differencebetween great and average songwriting, is focusing on how and where in fact theimaginative parts fit and come together, like a finely tuned engine. 5. The power of their language