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Fast Fashion is term used to spell it out the cheap current fashions clothing, usually sold by street retailers. Traditionally retailers would have a tendency to stock new trends or lines each season, with fast fashion, they stock new trends each as well as week. This change is consumer buying behaviour is driven by the two decrease in the price tag on clothing and increased marketing of new trends and fashoins. Fast fashion clothes are generally only worn several times before being replaced through the most recent fashion. The bridal photograph to the left illustrates a good example of high fashion wedding photography. The picture resembles a perfume advertisement with its ethereal quality and artistic pose, yet it captures the bride and the quality of the dress to perfection.