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Companies have launched R and D department especially for performing survey work. Whether an enterprise is large or small it has to know latest market statistics for deciding future business strategies. To gain competitive advantage, look for for hidden places to sale of items and retain customers can be important. There are some companies who have not gained success after research. The reason behind it may be improper way to do research. Following are common barriers for small businesses. 3. How confident they may be SEO in India is gaining a timely popularity with the increasing variety of internet sites. The term SEO means ?Search Engine Optimization? that is a tool employed to enhance the visibility of an website. SEO helps websites to raise the degree of potential traffic and find maximum quantity of potential clients. Therefore, search engine optimization is a vital tool for every online business so it helps it to get in touch with prospective customers whilst growing.