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As the hip-hop industry began to knock on the doors of multinational American businesses through its huge commercial achievement, artists and producers did start to make capital about the link between music and fashion and founded their own labelled Hip-hop clothing which would ultimately further grow their revenue from loyal fans. Urban clothing lines, so on of P Diddy's Sean John range as well as Rocawear by Damon Dash and Jay-Z another famous Hip-hop star and then there exists Wu-Wear and Phat Farm by Russell Simmons. With the ever-popular technique web, this kind of clothing as nicely as several diverse brands are actually provided to fashion conscious celebrities, fans and ardent followers for the world wide web. Trainers also proven to be called sneakers by Americans, have descends from the hip-hop culture and many artists are identified to own either put their names onto special edition trainers by brands like Adidas or Nike and some have even created their unique array of trainers for volume production. Statistically, it is estimated that more than billion people are found below poverty line as outlined by income standards and lack basic facilities to create their lives valuable. In this way, people get aware of the fact that you will find children living with restricted benefits and facilities can't enjoy normal living standards. This is why increasingly more quantities of charitable and sponsorship agencies are being established. These corporations try difficult to satisfy needs from the children but the high substantiate costs urge these to try to find sponsors. This is the point where sponsorship agencies enter in the scene.