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Companies have launched R and D department especially for performing survey work. Whether an enterprise is large or small it has to know latest market statistics for deciding future business strategies. To gain competitive advantage, look for for hidden places to sale of items and retain customers can be important. There are some companies who have not gained success after research. The reason behind it may be improper way to do research. Following are common barriers for small businesses. 9. Their emotional appeal Before going into battle a soldier should prepare. To wear the proper armour and obtain hold of a shield and sword. The armour protects from harm as well as the sword kills unhealthy guy. You also must be fighting fit. It's the same once you battle against yourself. You need protection from dangerous illusions and also to be with right knowledge and understanding.