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Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. Despite the "progressive" government ban, many Turkish women, the truth is, favor the headscarf, or hijab, irrespective of age and place of residence. Most Turkish women feel like you grasp covering their hair, a method of expressing their religious feelings. In a population using a Muslim majority, the Koran teaches modesty in dress and carries a stipulation that women should cover their hair. Hence, the headscarf is definitely an item of religious significance in addition to everyday dress and fashion.