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Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. The general manner in which people persuade one another is founded on many different factors: Modernart is something that can be applied for different artistic genres which spanfor over century. From aesthetic perspective, modern art is something that canbe elaborated as the artist’s ability to portray the subject in its originallook and shape. In order to create the modern art works, an artist needs to usehis or her own perspective. During this, the artist also needs to ignore thetraditional values and styles which were once accepted.  Darkness and light are themes that run heavily through Van Gogh's work. Darkness and lightweight reflected his wish create beauty, his feelings of inadequacy, and his desire to touch the souls of men. For instance, Starry Night draws the viewer to the painting of a sleeping village with its swirls of light as well as rich evening sky.