The unique bottle is also adorned by a range of eye-catching, hand designed labels. Each label is divided into three distinct parts: The first, an ordered pattern to represent ‘method', the middle panel showcases the logo and the third, a marbling pattern created to represent ‘madness’. Darkness and light are themes that run heavily through Van Gogh's work. Darkness and lightweight reflected his wish create beauty, his feelings of inadequacy, and his desire to touch the souls of men. For instance, Starry Night draws the viewer to the painting of a sleeping village with its swirls of light as well as rich evening sky.