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6. The use of smaller words and shorter sentences 7. Using distractions SEO in India is gaining a timely popularity with the increasing variety of internet sites. The term SEO means ?Search Engine Optimization? that is a tool employed to enhance the visibility of an website. SEO helps websites to raise the degree of potential traffic and find maximum quantity of potential clients. Therefore, search engine optimization is a vital tool for every online business so it helps it to get in touch with prospective customers whilst growing.