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Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. In developing plans for business intelligence (BI) projects, there ought to be clear descriptions in the goals that this project team plans to achieve. At the onset, it should be plain to everyone concerned how the undertaking is geared toward the integration of tools to forecast and analyze opportunities. It is quite not the same as the common applications employed in developing business process (BP) applications that support the performance of day-to-day company.