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Have you heard from the most recent trend popular called Eco-Fashion? Eco-Fashion features a new environmental and socially conscious design group who strives to save both planet as well as the people in it. Choolips is new company. Created by the winner of the Design4Life fashion competition, Annagret Affolderbach (whose designs for the program sold out within days) Choolips' goal is to create sustainable eco-fashion which will support residents and provides to other locations economies. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses.