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Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department. The stress of the profession can make day to day operations as a home based bridal consultant difficult. When the entrepreneur juggles two or more weddings concurrently, the stress increases dramatically. Consider also the amount of time required per wedding: an experienced wedding planner may spend roughly 100 hours on an average wedding. A new bridal consultant may spend significantly more time on the same occasion. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.