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7. Using distractions “None of the homeowners featured on the show know they’ve been chosen to receive a home makeover – it’s a surprise, so I can’t say any more about the episode we’re involved in at the moment. You’ll have to tune in and see it for yourself!” Statistics by Nielsen Media Research this year demonstrated that in the UK alone, gambling online traffic was up by 40% over 2009. It also discovered that 46% of online players were ladies and about 50% were middle aged men with above average salaries. And in the US, the National Annenberg Survey in the Young found out that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over 2008 figures. In developing plans for business intelligence (BI) projects, there needs to be clear descriptions in the goals that the project team intends to achieve. At the onset, it ought to be plain to all or any concerned that this undertaking is geared toward the integration of tools to forecast and analyze opportunities. It is quite completely different from the conventional applications employed in developing business process (BP) applications that offer the performance of day-to-day company.