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As any first-year econ student will advise you, there's 2 disciplines in economics - microeconomics and macroeconomics. And they don't like the other. As the U.S. Congress prepares to lower the hammer for the financial services industry, consider the forces which are butting heads and why it is just seeing that they've thought we would do this. Microeconomics may be the area that business students gravitate towards. Profit maximization could be the mantra, with marginal costs and fixed costs optimized to generate businesses as much money as possible. Microeconomics compares the world with the eyes of the CEO, who looks to accomplish what's best for his company - bring in more money and deliver value. Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition.