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9. Their emotional appeal Statistics by Nielsen Media Research this year demonstrated that in the UK alone, gambling online traffic was up by 40% over 2009. It also discovered that 46% of online players were ladies and about 50% were middle aged men with above average salaries. And in the US, the National Annenberg Survey in the Young found out that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over 2008 figures. The novel format was made popular by legendary writers like Kalki Krishnamurthy, Vai. Mu. Kothainayaki, Lakshmi, Na. Parthasarathy etc. The novel form has given us several others. The historic novels by Kalki, Akilan, Sandilyan and Na. Parthasarathy were enjoyed by the Tamil readers because of their skillful depiction from the historic, social and cultural aspects of the bygone era. These novels are no below priceless treasures for your Tamil people of even successive generations. Here is often a bird?s eye look at some with the famous historic novels. Historical novels by Kalki ?Ponniyin Selvan? is really a novel placed in the Chola period and brings out the social and political situation that prevailed during that era. The imaginary characters and events blend well in the historic events. He may even blend humour and satire into the actual events. His description with the kings as well as the wars they fought as well as their aspirations and dreams for their country and people. The stories were packed with twists and turns that captured the imagination in the reading public. ?Sivagamiyin Sabhatham? is his masterpiece, romantic novel placed in the Pallava dynasty?s reign over south India. ?Parthiban Kanavu? may be the story of Chola prince Vikkiraman who fulfills the imagine his father Parthiban, the Chola king to re-establish the Chola kingdom and freeing it in the Pallava ruler Narasimha Varma Pallavan. Akilan Though the concept of animal testing might seem trivial, tests are less simple as smearing cold cream or lip gloss for the face of the rabbit. Animals found in laboratory testing, often proceed through extremely painful experiments and millions die every year. Those that survive the experiments don't get set free, instead they may be euthanized. In cosmetic animal testing; rabbits, guinea pigs, mice and rats can be used. Tests are done on finished products and individual ingredients to look for the products amount of toxicity and power to cause eye or skin irritations, allergies along with other harmful effects.