The new architecture also means the pages on the content rich site now load in milliseconds, ensuring that potential customers visiting the site are engaged for long enough to register their interest. It is clear the two perspectives will certainly draw swords against the other quite often. Although many people agree that efficient markets are best for everyone, the steps that government have to take to obtain there often run counter for the microeconomic interests of business. Sometimes a merger should be blocked to foster competition. Sometimes disclosures must be legislated to ensure clientele may make informed decisions. And sometimes certain activities must be regulated or prohibited so that some usually are not financially harmed by others. Getting fighting fit The process of the Karwa Chauth is the same, but the newly wed- bride seems to be more cautious, because of her first time. The festive mood of this occasion starts few days before the karwa chauth as the women start purchasing new clothes and bangles for the day. The Indian bride dresses herself in new saari or suit preferably of red or maroon colour, with all the items of make- up and sola sringar. On the early morning of the Karwa Chauth, around 4'0 clock, the bride eats the sargi, given to her by her mother-in-law. This is to be done before sunrise. Sargi contains, Pheni, Mathi, and eating items, depending on the cultural practices followed by the family. After that throughout the day, the bride is not supposed to eat or drink anything. In the evening time, the Indian women, dresses like a newly wed bride and heads towards the karwa pooja. The married women are supposed to attend the karwa katha, in which an old lady narrates the story of the Karwa Chauth and tells the significance of keeping the fast.