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Today, internet has changed into a crucial a part of people?s life. Every business owner believes that in order to succeed in the market and defeat the competitors, it is important to provide an online presence. Thus, the quantity of websites launched around the World Wide Web is increasing day by day. The increasing number of websites is making your competitors tougher and this is ultimately causing the increased demands of SEO services in India. Therefore, experts believe that, SEO includes a very bright future, not only in India, but across the world. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. The enemy is at. It comes all the negative influences around you. The allure of product-advertising that suggests an impulsive purchase. The angry and impulsive behaviour of fictitious characters in film and television who work as role models. The strident and loud voices that proclaim that you've the legal right to be happy it doesn't matter what the price.