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Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition. 7. Using distractions Companies have launched R and D department specifically performing researching the market work. Whether a small business is small or large it needs to know latest market statistics for deciding future business strategies. To gain competitive advantage, look for for hidden places to sale of products and retain customers can be important. There are some companies who've not gained success after research. The reason behind it can be improper way to do research. Following are normal barriers for small enterprises.