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This picture amazingly captures the think layer of clouds over the valley nearby the south of Lake Como, northern Italy. In the above image, the dense cloud hides almost the valley leaving some artificial lights that will make the location like an opaque blanket. The village over distance is clearly seen out from the blanket. Art can be a creative product having its own pros and cons that happen to be sort after by art purchasers, today's artists should find out the way to extract those points: create a narrative, determine where their art falls in the context of the art world, identify the demographics, write compelling marketing material, and most importantly sell the worth. Any professional observer can ascertain if an artist has apply the basic principles by who he/she invites to the exhibit, the context from the marketing invitations, and the selling process through the event . If basic principles are apply the majority in the attendees will probably be people who find themselves enthusiastic about acquiring the art because of the worthiness they perceive it possess inside the short or long term.