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Once he understands the character of the business he'll almost certainly try and care for the brand being used by your contenders providing the same kinds of services and products, which is quite possible he might also develop exactly the same form of logo revealing your company. This study will minimize the likelihood of duplicity, but will also help out with understanding and creating a logo of your organization look different from the competition. It is clear the two perspectives will certainly draw swords against the other quite often. Although many people agree that efficient markets are best for everyone, the steps that government have to take to obtain there often run counter for the microeconomic interests of business. Sometimes a merger should be blocked to foster competition. Sometimes disclosures must be legislated to ensure clientele may make informed decisions. And sometimes certain activities must be regulated or prohibited so that some usually are not financially harmed by others.