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What women are not aware is always that beauty is meant to originate from inside. You will agree with me which a good car is not based on the looks of their body, it may basically be known by the engine. Most women neglect their engine to keep up one's body. They therefore result to the using cosmetics to have a good, radiant, and exquisite skin. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses.