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Statistics by Nielsen Media Research this year demonstrated that in the UK alone, gambling online traffic was up by 40% over 2009. It also discovered that 46% of online players were ladies and about 50% were middle aged men with above average salaries. And in the US, the National Annenberg Survey in the Young found out that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over 2008 figures. Many gambling online venues credit the increase in popularity for the growth and development of industry standards by groups like eCOGRA (eCommerce and Online Gaming Regulation and Assurance), better responsiveness to customer support, and a resolve for providing players with safer, top quality sites. Newer payment methods are coming online, plus much more currency and language options are also assisting within the worldwide expansion of gambling websites.