locomotive

The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. Recently I had a fascinating conversation with a pastor regarding fund raising. We were exploring solutions to raise money for a lot of with the programs the church really wants to implement. Because of my knowing of synergy, I suggested that working with another charity will be a way to expand their donor base, improve their exposure and broaden their appeal.