The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation. The thing to recollect about these countries is that they were blessed with superlative weather and consequently people spend a great deal of their time outdoors. So a concern began generally known as, 'having a braai or braaivleis', an Afrikaans word for having a barbecue. Generally at lunch and supper and was obviously a terrific method to entertain and also have guests. Everyone loves a braai, barbie, anything you want to refer to it. Nowadays, special attention has given on taking healthy diet and exercising. Intake of proper nutrients in what you eat helps with having healthier hair. A physical activity which involves rigorous exercise also supports having a health that in turn works well for maintaining strong hair. In addition, consuming natural foods also plays a substantial role in taking vitamins and minerals that are clear of preservatives, chemicals along with other processed items. In September 2004 the EU implemented legislation that banned using over 1,000 chemicals of concern in personal care products. The prohibited chemicals were those known or strongly suspected of causing cancer, mutation, or birth defects. The EU ban has served being a wake-up demand many US companies who market a few overseas. In response some companies have replaced toxins in their goods, for example phthalates, parabens, and formaldehyde with non-toxic alternatives.