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Companies have launched R and D department especially for performing survey work. Whether an enterprise is large or small it has to know latest market statistics for deciding future business strategies. To gain competitive advantage, look for for hidden places to sale of items and retain customers can be important. There are some companies who have not gained success after research. The reason behind it may be improper way to do research. Following are common barriers for small businesses. Statistics by Nielsen Media Research this year demonstrated that in the UK alone, gambling online traffic was up by 40% over 2009. It also discovered that 46% of online players were ladies and about 50% were middle aged men with above average salaries. And in the US, the National Annenberg Survey in the Young found out that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over 2008 figures.