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Although originally yoga was practiced to secure greater spiritual enlightening, contemporary times encourage many yoga practitioners to relish the exercise for fitness of mind, soul and the body. Hence, yoga could be practiced by anyone at any well-established yoga studio which is well-equipped while using best of facilities and instructors. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses.