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7. Using distractions 6. The use of smaller words and shorter sentences 8. Their relationship for the person that they are attempting to persuade This picture amazingly captures the think layer of clouds in the valley close to the south of Lake Como, northern Italy. In the above image, the dense cloud hides almost the valley and instead gives off some artificial lights that will make the town just like an opaque blanket. The village over distance is clearly seen out from the blanket. Statistics by Nielsen Media Research this year demonstrated that in the UK alone, gambling online traffic was up by 40% over 2009. It also discovered that 46% of online players were ladies and about 50% were middle aged men with above average salaries. And in the US, the National Annenberg Survey in the Young found out that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over 2008 figures.