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Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. Celebrities in many cases are famous for good sense of fashion and the things they wear could become hot trends for other people to check out. However, they sometimes appear at important events or on streets using the outfits that seem to be thought to be disastrous styles. Some beauties like Katie Price, Laura Ashley, Taylor Swift and Britney Spears are named inside the “Worst Trends Ever” list released by Glamour magazine. 3. How confident they are