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SEO in India is gaining a timely popularity with the increasing variety of internet sites. The term SEO means ?Search Engine Optimization? that is a tool employed to enhance the visibility of an website. SEO helps websites to raise the degree of potential traffic and find maximum quantity of potential clients. Therefore, search engine optimization is a vital tool for every online business so it helps it to get in touch with prospective customers whilst growing. Companies have launched R and D department specifically for performing researching the market work. Whether a small business is big or small it requires to know latest market statistics for deciding future business strategies. To gain competitive advantage, find for hidden places to sale of items and retain customers is also important. There are some companies who have not gained success after research. The reason behind it can be improper method of doing research. Following are normal barriers for smaller businesses. The general manner in which people persuade the other person is dependant on many different factors: