paul reynolds photography

The woodwind section will glare at the drummers. The brass section sticks their noses in the air at them. And then they move out around the field 1 day with no drum line and guess what happens? No one can march for the life of them. No one can keep their steps. Lines are squiggling back and forth. Formations that were once crisp and defined have become sluggish and bloated looking. That perfectly formed capital 'O' this guitar rock band worked so hard on yesterday now resembles a half-hearted 'U'. What is wrong with everybody? The whiskey was inspired by masters and apprentices working together at the new Midleton micro-distillery, one of the oldest and most iconic distilleries in the world. The brand combines tradition and innovation to convey a sense of fun and excitement. It uses two opposing patterns throughout the packaging. The straight lines symbolise method and order and the stunning marbled patterns reference madness and liquid experimentation.