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Statistics by Nielsen Media Research this year demonstrated that in the UK alone, gambling online traffic was up by 40% over 2009. It also discovered that 46% of online players were ladies and about 50% were middle aged men with above average salaries. And in the US, the National Annenberg Survey in the Young found out that some 16% of college-aged men visited online casinos one or more times a month, up dramatically over 2008 figures. In developing plans for business intelligence (BI) projects, there ought to be clear descriptions with the goals the project team promises to achieve. At the onset, it needs to be plain to all or any concerned that this undertaking is geared toward the integration of tools to forecast and analyze opportunities. It is quite different from the common applications employed in developing business process (BP) applications that keep the performance of day-to-day company.