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In developing plans for business intelligence (BI) projects, there should be clear descriptions of the goals the project team promises to achieve. At the onset, it needs to be plain to all concerned that the undertaking is geared toward the integration of tools to forecast and analyze opportunities. It is quite not the same as the standard applications found in developing business process (BP) applications that offer the performance of day-to-day company. The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members.