Place refers back to the real or virtual place from which a product or service can be obtained by way of a consumer. Another name used for place is termed "distribution channel". Promotion may be the manner in which an item will likely be communicated towards the average person. There are four distinct ways in which this might be done- 'point of sale', 'word of mouth', advertising and advertising.
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Background: In 1960, TELCO [now known as Tata Motors] finalized a legal contract with Daimler Benz AG of Germany for manufacturing trucks in India. Telco stood a seven-year contract with Daimler Benz. Those models were created in World War II, which trucks were robust. The real cause of bad service records was excessive overloading from the trucks. Our main roads and x-country roads were in an exceedingly bad state. Telco started manufacturing indigenous styles of trucks in 1980. (Please see photo A below.)
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