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Model Cindy Joseph's advertisement for Nivea Vital moisturizing cream was banned for exaggerating outcomes of the product on Tuesday (August 27, 2013). The Advertising Standards Authority (ASA) in the UK told the brand's owner Beiersdorf to halt while using the advert, whose anti-aging claims was considered misleading.
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Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department.
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