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The UK glass industry is pursuing an active programme on energy efficiency and decarbonisation. But building the business case to secure funds remains a barrier. Capital costs can be very high and paybacks periods are often in excess of two years; traditional loans are usually unattractive for this work.
When you get no-cost traffic to help improve your business you are doing so without risks since there is no financial investment. On the 'flip side' however in order to see more traffic in your business like this does involve a purchase of your time! Since your time is valuable you are doing want to make certain that any free online traffic you do generate is relevant to justify your time and efforts.
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