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Model Cindy Joseph's advertisement for Nivea Vital moisturizing cream was banned for exaggerating connection between the item on Tuesday (August 27, 2013). The Advertising Standards Authority (ASA) in the UK told the brand's owner Beiersdorf to prevent using the advert, whose anti-aging claims was considered misleading. The Department of Business, Energy and Industrial Strategy sponsored award is one of the most competitive categories in the Trade Association Forum’s annual awards. It recognises a successful initiative, by a trade association, to tackle an important issue that will drive the future prosperity and growth of its members.

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