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Price means the interest rate of which the merchandise can be bought. A number of factors are involved in determining the price tag on a product. These include competition, business, product identity, material costs as well as the value customers perceive of something. In fact cost is also driven by competitor's products. If the competitors have similar product, then the cost of something will go down. When used in business practices, technology can ensure the competitiveness of companies and other companies. But the cost of achieving, inventing or using technology, called intellectual property, is very high. Therefore, many societies, such as the United States, Europe, and Taiwan, would give the government protection from this investment, through the granting of patent, exclusive rights. This protection enables companies to invest in technical costs that can be recycled, thus encouraging innovation. But there is another point, too, that patent overprotection can hamper innovation. Audi, a German company that makes cars and motorcycles, dates back to the 19th century. Initially located in Saxony four car companies - zwickau city (zwickau) audi (audi) and horch (horch) motors, chemnitz - sigma city (chemnitz - siegmar) rover auto company (wanderer) and DKW zschopau city car companies, for the progress of the German car industry has made outstanding contributions.

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