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In fact, Torossian and senior members of his team recently debated how much political talk ought to be allowed among 5W's 90 employees. They banned companywide e-mails meant for political candidates but decided that off-the-clock break room debates are just fine. Says Torossian, "People have a very right to express what they need, within reason." Managing Director Martin Nettleton says: “Last month, we saw a record number of interactions from our website as a result of our advertising and PR, with enquiries coming directly from the contact form online, via email and via calls into our customer service department.

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