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Porsche's English logo used the surname of Ferdinand porsche, the founder of the German porsche company. The logo adopts the shield city emblem of Stuttgart, where the company is located. The word "PORSCHE" is at the top of the logo, indicating that the trademark is owned by PORSCHE design company; The "STUTTGART" in the logo is above the horse, indicating the headquarters of the company in STUTTGART. In the middle of the trademark is a horse, which indicates that Stuttgart is rich in a kind of famous horse; The upper left and lower right of the trademark are antler patterns, indicating that Stuttgart used to be a good place to hunt. Trademark upper right and lower left the yellow stripe on behalf of mature wheat color, refers to the grain and make it plentiful and black in the trademark represents fertile land, in the trademark red symbol of the wisdom of the people and for the love of nature, thus formed a deep, exquisite and delicate beautiful pastoral landscapes, shows porsche glorious past, the future of the company and indicate the porsche, porsche's sports car to excel. Price means the rate at which the merchandise can be bought. A number of factors get excited about determining the price of a product. These include competition, market share, product identity, material costs along with the value customers perceive of a product. In fact cost is also dependant on competitor's products. If the competitors have the same product, then the buying price of something will go down. Audi, a German company that makes cars and motorcycles, dates back to the 19th century. Initially located in Saxony four car companies - zwickau city (zwickau) audi (audi) and horch (horch) motors, chemnitz - sigma city (chemnitz - siegmar) rover auto company (wanderer) and DKW zschopau city car companies, for the progress of the German car industry has made outstanding contributions.

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