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Place refers back to the real or virtual place from which a product or service can be obtained by way of a consumer. Another name used for place is termed "distribution channel". Promotion may be the manner in which an item will likely be communicated towards the average person. There are four distinct ways in which this might be done- 'point of sale', 'word of mouth', advertising and advertising. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets.

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